Industry Hub
Destination brand presentation
We are excited to share the new destination brand for the Lismore region, helping to build Lismore’s destination profile in a competitive tourism market and grow our visitor economy.
Any questions? please reach out to the Destination team at tourism@lismore.nsw.gov.au.
Industry Image Gallery & destination video request
Wanting professional images or the new destination video to promote Lismore?
Simply browse the collection, select your favourites, then submit your request.
INDUSTRY NEWS
Visit lismore on global stage
June 2026: The Visit Lismore brand has been recognised on the global stage, achieving Silver at the International Best Brand Awards in the Asia & Oceania Identity Redesign category.
At the heart of the identity is the concept of MORE—capturing the abundance, diversity and sense of discovery that define the Lismore experience. From vibrant arts and culture to stunning landscapes, local food, events and markets, the brand reflects a destination with something unexpected around every corner.
Hosted from Germany, the International Best Brand Awards recognise outstanding brand strategy, concept and design from around the world.
Visit lismore campaign goes live
August 2026: Lismore Destination Campaign goes live at the Gold Coast Airport 17 August.
June 2026: The Visit Lismore destination campaign goes live at the Ballina Byron Gateway Airport, positioning Lismore in front of thousands of visitors arriving in the Northern Rivers region.
The video features strong imagery and messaging displayed on a continuous loop in the arrivals hall, providing repeated exposure to travellers during baggage collection and arrival periods.
Australian Traveller has published a new story celebrating Lismore and its surrounding villages, highlighting the region as a vibrant and diverse destination worth exploring.
Titled “8 Reasons Why Lismore’s Vibrant Villages Deserve a Closer Look.” It’s a great read for anyone looking to discover what makes the Lismore region such a distinctive place to visit.
New Art & Culture Trail launched
Arts and Culture Trail is so important to our region, so we’ve worked with the locals to create a trail.
Use it as a tool to give visitors MORE reasons to explore, encourage exploration of our region, introduce them to new places and people, new discoveries.
Copies of the trail are available from the Destination Team, email tourism@lismore.nsw.gov.au.
Check out the digital version on Visit Lismore here.
